Can you imagine that there are still businesses that are not really active on social media?
Businesses that are still not (2015) embracing social media for their marketing and branding strategies?
We are not talking about having a blog or a dynamic website. Which are crucial to have.
No we are talking about having a active presence on a variety of social media Platforms.
Think about Facebook, Youtube, instagram or Twitter.
“Not having the right social media channels for your customers to reach out to you is the 1995 equivalent of not having a phone line,” Cassandra Hayes at SocialBro.com.
I really want to press upon you that not being fully engaged on Social Media can really harm your business.
Here are 9 compelling reasons why:
1.) People won’t know how awesome your business is
As a small business owner you can use the social media platforms to show the rest of the world how satisfied your existing customers are.
Lets say you have a loyal and steady local customer base, but you want to expend. What better way then to use your social media to share testimonials of happy customers.
People will get to know, like and trust your business and will more likely engage.
2.) You can keep track of what people are saying about you online.
People are more likely to share a bad experience. And what better place is there then to do that on Social media. Often a big audience and people love drama.
Without having a presence yourself, how can you keep track of this.
If you are present, you can interact with the unhappy customer and see if you can turn things around. This has two affects. One, you turn a unhappy customer into a happy customer and two, everybody else will see that you care and that your company will do anything to provide a happy customer experience.
3.) You missing out on a method for engaging with your target audience.
Small businesses thrive on communities that are build around their brands. They need a loyal customer.
Social media like Facebook and Twitter are great platforms to inform customers about product updates and events. It is also the place to engage in a more direct way, by doing surveys and just ask what you can do for them.
A small business that lacks a social media presence must work much harder to engage its customer base.
4.) Saving money on advertizing
Traditional advertising is more expensive than marketing on social media.
Not only is it much ore cost effective, you can also target your audience much more precise.
Placing an ad in the local newspaper, will show up for a very broad audience. When placing an ad on Facebook, you can select your audience in a way that is impossible in the offline world.
You can really narrow it down to only those who are interested in your product or services.
5.) You are the expert, but who will know?
It’s likely you’re an expert in your particular field of business.
But who will know if you don’t have a presence online?
Small businesses regularly create and promote content of value to their followers, in the process building a reputation as an industry thought-leader — which adds credibility when they reach out to prospective customers.
6.) It’s hard to spread the word about new products or upgrades.
You have a new product or an update. Or if you are a restaurant owner and you have a new menu. How are you going to let the world know about it.
You can use Facebook and other channels to announce the major updates. You could event invite people to test drive the new product or to a tasting event in your restaurant. The feedback you receive in return, you can use that as social proof.
7.) Staying on top of your competition.
If you are not on social media, that doesn’t mean that you competition isn’t as well.
If they are smart, they will be. Keeping track of the social media activity of competitors enables you to stay informed about their marketing efforts and who their customers are.
This information, you can use for your own marketing campaigns
8.) It’s a great way to recruit new quality employees.
Social media is a great tool for recruiting new staff members.
As a restaurant owner I use to advertize on Facebook, every time I needed new staff.
Knowing that the employee will check out the employer,the employer can do the same.
Besides that, having a presence on social media will make you company more attractive for people to apply for an opening.
9.)Creating a bridge
Businesses can use Social media to redirect their audience to their blog
I assume that you have a blog. Having a blog is the number 1 tool you need in your business. This is where people can go and get to know, like and trust you. If you don’t have a blog and you take your business serious? Get your ready to go blog here.
You use they social media to build an audience of raving fans and every time you have an update, you announce that on the social media and from there you redirect people to your blog.
On your blog you can present people with all sorts of offers or valuable content.
It is never to late to start being present on social media. Look at social media platforms your customers follow and start building your own community of fans and friends alike.
Do you have a business and are you on Social media? If yes; how is that working for you? Let me know in the comment section below.
And no?….What are you waiting for!
If you want to know how I integrated Social media in our blog, without being an expert in building websites or paying 100s of dollars for it?
I recommend you watch this video and start your blog today and share your expertise with the rest of the world.