You are a great writer, you create beautiful and interesting content. You know exactly how to describe your product and you even know how to drive a ton of traffic to your blog.
A killer Call to Action makes the difference between having success in your business or living a long life in slavery.
It’s the Call to Action, that makes your business grow and expand to levels beyond your imagination.
In any written article or advertisement where you want people to take a certain action, you have to tell them what to do.
A call to action (CTA) is the critical part of your content marketing. It’s the trigger that leads the visitor to engage in a meaningful next step with your organization — whether that step is engaging your prospect in the comments, finding more content, or buying your product or service.
Once your audience is hooked to you or to your brand, they want and need to know what steps to take in order to obtain your product or service.
Good call to action phrases act compass leading potential customers directly to your business.
In my other article I talk about the Lizard brain of man. And why it is so important, where and how you place your call to actions.
But here and now I’ll give you 12 tips for writing the best call to actions.
1. Know your prospect and know what they need.
A call to action is founded on the solution of your prospects problem. First you have to understand what you can offer your audience. Even more important is knowing why they would need it.
If you master this skill it is more likely that your prospect will follow your instructions.
2. Use imperative verbs and phrases.
Actionable words are there in many forms and so do the call to action.
Almost every call to action includes a verb–but some verbs are stronger than others.
Action words and phrases make your prospect to perform a task and that is the one and only reason of a call to action to begin with.
Actionable verbs are verbs that can be carried out by a person in the most literally sense.
“Visit our website now” – this is actionable because “visit” is a verb that can be carried out by a person.
“Give us a visit to our website today” – The word “give” would normally be actionable, but not in this case. You can’t literally hand someone a visit.
3. Clarity is of utmost importance.
I f a call to action not understood by your audience then it loses it’s effectiveness.
Make sure that the call to action stands out. Bigger font, different color, underlined are typical ways to make a call to action stand out.
A picture in the form off a button is also effectively.
But not only should it be visible appealing, the message itself should be easily understood.
With a good call to action, there is no doubt in what action to take.
It spells out exactly what the audience should do and how it will benefit them.
Basically it should say “do this now!”
4. The call to action should be easy.
Your reader should be able to perform the task without any difficulties. For example, if the call to action is “Call us today” then make sure that the phone number is right there.
If you want hem to visit your website, make sure the URL is provided, preferably as a hyperlink.
If you want them to visit you local store, provide the direction with for example Google maps.
5. KIS….Keep it Simple.
The call to action is the most effective if it implies just one task.
If you apply multiple call to actions asking your audience to perform different tasks, you’ll create confusing and they most likely loose interest.
If there is no other way and you have to you multiple actions, make sure that there one that standout and dominate the others
6. Put a clock on it.
It’s good to create a sense of urgency in your call to action. This time limitation makes your CTA stronger.
With the sense of urgency I don’t necessarily mean a time label, but more an emotional experience.
“call today” versus “call us any time”
“start your XYZ now” versus “start when you are ready”
7. Tell your reader what is going to happen.
Your reader want to know what will happen if they do what you want them to do and how doing so will benefit them.
People who visit you for the first time will be skeptical and most likely distrustful. They will not follow your instructions unless you provide them with more information on what happens after doing so.
“Call us today” versus “Call us today and we’ll help XYZ.”
8. Make an offer nobody can refuse.
Your audience is skeptical and cautious and by making them an offer they can’t refuse, they re more likely to take action.
Like: “if you order today, you’ll get a 50% discount” or “if you decide now, you’ll receive XYZ for free”
Be clear in your call to action if there are any limitations to your offer, such as a time limit or per-customer limit.
9. Repeat your call to action several times.
A good way to integrate you call to action in your article is to use the art of repetition. Depending on the length of the article, I recommend you use at least three call to actions on every page.
The first two will blend in the text, but still noticeable and the third one will stand out. Bold, red, bigger font, right there!
10.Use Buttons, pictures and colors.
It is more efficient when the call to action stands out of the rest of your design
Make the call to action a different color or use a different font, bigger, bolder, underlined etc etc.
Another powerful tool is using a graphic.
This could be in the form of a button with the CTA written on it. An arrow is also a strong suggestion.
The call to action should stand on its own.
Leave enough white space to so the call to action is not overcrowded.
11.Size does matter.
A call to action must be slightly bigger than the surrounding paragraph text so that readers recognize it as something to notice.
This also makes it easier to scan and read. Your viewer will first scan your article, a large call to action ensures that they will find it easily if they look at the ad later.
If you increase the font with 15% up to 20% font size compared to the rest of the paragraphs (not compared to the headings)
12. The Follow up.
When somebody actually perform the task you were demanding of them, you’ll have to make sure to keep your promise.
It’s your responsibility to make sure that it’s easy for them to follow the next step towards a sale or conversion.
And the next step.
And the next step.
Creating good call of action demands a lot of practice. You’ll have to test what works and what doesn’t.
But by creating value first, you’ll earn the trust of your reader. So lead with value.
I have one strong call to action for you and it sounds like this.
“scrowl down and let me know in the comment box, if this article was useful for you”