Building a Business & Importance of Knowing Your Why

The Golden Circle




It is Simon Sinec who created the principle of the Golden Circle.

Why = your deepest motivation
How = the proces
What = your productline

Connection Between The Golden Circle &
A Successful Business

When you market a product or service,
you want to distinguish youself from all other marketers.
You want your business to grow and become successful, right?
Therefore you must sell a lot of your products or services to get a substantial income.
Marketers who take themselves seriously have that goal in mind,

We hope you are still reading and paying attention here.
This is important informationfor you!
It’s a whole world out there waiting for you to market to.


As a marketer you will always have a lot of competition.
Let us share an important ”secret” with you,
about how you can market smarter than others.

Most marketers will have their focus on their WHAT
>  they focus on their product-line.
When those marketers write to the people on their e-mail list,
they use all energy to sell their products.
So they describe all about the greatness and exclusiveness of their products and often use a salespitch to get sales immediately.
We like to call this spamming.

You can often see it happening for example in Facebook Groups, in the niche of ”online marketing”.
By ”screeming” with bold and enormous letters those marketers try to get the attention of the public.
People will run away from you in staid of buying!
This is how we feel about this way of marketing….


Why To Focus On Your Why

The WHY is the basic part of your business.
Without a christal clear definition of it, you will be like most marketers…. screeming with your products or services.
YOU can distinguish yourself by using the filter of your deepest motivation,
your WHY in your marketing.
Prospects will feel that is isn’t all about beïng sold to
(people hate that, but they love to buy!)

because you actually help them:

By teaching your list about how they can accomplish their goals
(first you have to know what your prospects want!).

For example, your why is ”helping others to accomplish their dreams”……..
For example,
writing messages to your list should be about telling them to buy your drill.
It will help them that you explain HOW they can build the dream house they can build with your drill.

YOUR DEEPEST MOTIVATION (WHY) will be felt by your readers!
You will help them by sending them free help to accomplish their goals in your e-mails, in staid of sending them pictures of your product-line, in this example, the drill.


The HOW supports the WHY.
Without those 2, WHAT will be useless and not important enough to make the difference you need to sell a lot of your products or services.

We ask you to think about your deepest WHY before you build on with your business.
Without a secure fundament, your tower will finally fall over with all competition around you.

Please contact us if you have any questions.
Scroll down and give your comment.
Your comments are important to us!

We hope our information is usefull for you.
We hope your business will be a successstory,
without to worry about finances!


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Dirk & Muriël