If you are interested in driving traffic to your website, or are into list building or affiliate marketing, then you probably know the importance of a great headline.
It’s often been said that the ability to write great headlines is the most important skill in all of copywriting. That might be true.
After all, unless you have a great headline your selling message won’t get read.
This applies to solo ads, classified ads, sales letters, blog posts, social media marketing … basically anytime you communicate with the public.
In the email marketing and solo advertising business we often talk about the “hierarchy” of a great email ad. That’s just a fancy way to say that any email ad, especially a solo ad, must have three key elements in order to be effective. And by effective, I mean profitable.
1. A subject line (or headline) that causes the email to get opened
2. An offer the reader wants
3. A call to action that gets the reader to click now
If your ad has those three things you will likely do very well indeed. If you get one of them wrong you risk losing profits.
But here’s the problem for most people … how do you write a highly effective headline or email subject line?
Most professional copywriters have a swipe file they use. When they see a great headline or subject line they copy it and use it for inspiration. Of course, we never want to use anyone’s copy word-for-word without express permission but we are free to draw inspiration from great marketing. And we should do so. After all, why reinvent the wheel?
A second trick of the trade is having a blueprint to follow.
By blueprint I mean a simple “fill in the blanks” formula that empowers you to crank out winning headlines and subject lines all day long.
So if you’ve ever wanted to write great headlines and subject lines at will, or if you’ve ever been stuck and not known how to get started, I hpoe this video helps you.
You want to know why I do solo ads? Click here