Build your Platform
What is a platform?
It is a “homebase” for establishing your authority and audience. Basically a place where you can get your thoughts out and build your reputation.
Why do you need a platform?
- Control your brand: Don’t let a thirt party take it away
- Trust & reputation: Perception is reality
- Easiest path to success: the best place to sell
Kinds of Platform
there are many kinds of platforms, here are a few examples.
- Your own blog
The best methode is to have a blog in the middle and make sure that all the other platforms refer back to the blog. Of course you can build a wordpress blog, but who is going to find you? It is better to use a viral blogging system. Empower network provides that. Click here if you want to find out more
4 Key Steps in platform building
Step1 create a brand
- A personal brand, people buy you
- Or a business brand
Step 2 Get a domain and hosting
Think about it, what do you want it to say?
Is it: Brandable, personal or descriptive (SEO)
Personally, for hosting I recommend Hostgator. They are affordable and you can have mulptiply websites.
Step 3 Create your blog.
Of course there many ways to create a blog. Don’t use the free blogsites. Like blogger.com, because you want to look serious.
Like I said before, with WordPress you can build your own blogsite. Personally I use the Viralblogging system from Empower network. Empower netork is an authority on the internet and so will your blog be. You get a ready to go website and you can blog under you own domain. It’s $25 a month, but it’s worth every cent.
The best is to combine the two, so you create strong backlinks.
Step 4 Build a list ( from the start)
The money is in the list!
Make sure you have an opt-in on your site so you can collect emails.
If people subscribe to your list you can reach them through email and build a relationship with them. You can ad value and you can promote other products out of that niche
In my next blog I will talk about how to grow your audience. Meanwhile, feel free to look around my blog and think about what it can do for you.
money makes life more fun.
Dirk & Muriël